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April 24, 2025

Posted by: Barrett-Jackson

PALM BEACH DAY 1: Barrett-Jackson Brings the Cool Factor to Florida

April 24, 2025
Posted by Barrett-Jackson

Day 1 in Florida kicked off with cool style as thousands of car enthusiasts entered the South Florida Fairgrounds for the 2025 Palm Beach Auction on Thursday, April 24. Guests were treated to a wide variety of collector cars and automobilia – all selling with No Reserve – along with interactive displays and demonstrations from exhibitors and sponsors throughout the site.

The Barrett-Jackson Performance Track was a popular attraction, as guests lined up to take a Thrill Ride in the latest vehicles from Dodge, which included the electric 2025 Dodge Charger Daytona R/T in addition to Hellcat-powered Challengers and Chargers. Thrill Rides take place each day from 9 a.m. to 5 p.m. and are included with admission.

In the afternoon, attendees were treated to tips and tricks from the pros during the Adam’s Detailing clinic, held each day from 2 to 3 p.m. at the Adam’s Polishes Detailing Tent near the South Showcase. The Barrett-Jackson Patio, a new feature at the Palm Beach Auction, offered a nice place to enjoy some shade and live music from a DJ with an assortment of food options nearby.

Members from the Fort Lauderdale Region of the Antique Automobile Club of America (AACA) and the Gold Coast British Sports Car Club stopped by to take in the sites and experience all The World’s Greatest Collector Car Auctions has to offer in Florida.

Of course, the bidding action in the arena itself was the main draw of the day. The morning’s activity began with over 100 examples of automotive memorabilia up on the block during the Automobilia Auction. Top sales included:

LOT #6279 – 1946 MOBILGAS M/S 80 GAS PUMP
LOT #6285 – LATE 1940s MARTIN & SCHWARTZ MODEL #80 GAS PUMP IN HARLEY-DAVIDSON REGALIA
LOT #6269.1 – EARLY-1950s SINCLAIR OIL GILBARCO GAS PUMP
LOT #6297 – NEWER SINCLAIR OIL LIGHT-UP SIGN
LOT #6281 – 1940s STANDARD OIL WAYNE MODEL 70 GAS PUMP

Over 175 collector cars took their turn on the block on Thursday, including the first of six vehicles earmarked for charity: a 1994 Dodge Viper RT/10. The special convertible raised $87,000, with 100% of the hammer price benefiting the Florida Highway Patrol Advisory Council, which provides support to the families of troopers who lose their life or sustain life-threatening injuries in the line of duty. Three additional charity vehicles will take their turn on the auction block on Friday, April 25, with the remaining two on Saturday, April 26. Other sales highlights from the day included:

LOT #109.2 – 1972 CHEVROLET K20 CUSTOM PICKUP
LOT #116 – 1956 CHEVROLET CORVETTE 283/245
LOT #111.1 – 1999 FERRARI 456 GTA
LOT #72 – 1972 CHEVROLET EL CAMINO CUSTOM PICKUP
LOT #112 – 2012 CHEVROLET CORVETTE GRAND SPORT COUPE

On Wednesday, April 23, the night before cars and automobilia began crossing the block, the auction arena was transformed into a chic Palm Beach setting for the Opening Night Party. The Libido Band kept the energy high and partygoers dancing all night.

The Palm Beach Auction runs through Saturday, April 26, at the South Florida Fairgrounds, with tickets and bidder registration available on Barrett-Jackson.com. Special ticket pricing is available for first responders, military, seniors and students. Children 12 and under receive complimentary admission through the entire weekend. Join us Friday and Saturday to take in all the excitement the auction has to offer – gates open at 8 a.m. each day.

Enjoy these videos of Wednesday night’s Opening Night Party and a take a look at the Palm Beach Auction, as well as a gallery of activity around the auction site today.